It’s a new era – tech, art & sustainability, May 2021

We would like to present you with our Spring Summer 21 Collection – a game changer. 

In the challenging times of pandemic, riots, closed borders, struggling industries and panic, an opportunity for transforming digital tech into sustainability has arrived. Fashion, now more than ever, has found a way to slow down and become cleaner, stripping down to the essentials. 

‘’Laocoön: Digital Endeavour’’ tells the story of technology digitalizing real art - from the core of design to its creation. In a journey though time and space, innovation meets tradition and transforms it into something environmentally friendly. 

Video: behind the scenes

All garments within the SS21 Collection were designed digitally using 3D simulation, which eliminated the waste that comes with the prototyping phase of garments. More than 75% of fabric that usually gets lost in the design process was eliminated by using technology. By using laser cutting machines, paper was saved and the accuracy of each pattern was increased. This allows the production to go smoothly and the garments to be stitched beautifully.  

The streetwear collection features seven unique looks for any gender. Tackling the aspect of inclusivity and freedom of choice, the project presents itself with five genderless items, that can be worn by anybody. By making the collection wearable, the theme of sustainability was one more time addressed: the more you need it, the less chance it is you’ll throw it away. 

Digital clothing made real: an innovative and sustainable take on fashion. 

Image: digital vs. real

DIANA MARIN is the brand created in 2020 by a young designer based in Bucharest. This collection represents a quest for breaking the boundaries since using only a software for designing a garment has many limitations. The real-life artworks used raised the bar in the design process – because coordinating real-life prints with sewing patterns is not easy - and showed that in reality, using a software only broadens the vision of the creator, by allowing him to use the resources more mindfully and envisioning the project better.